Insight
Aven's new booking engine was rebuilt from scratch, rather than adapted from previous technology, suggesting a focus on modernizing infrastructure.
Aven’s New Booking Engine Targets Hotel Direct Booking Conversions
Summary
Aven, a former Sabre hospitality unit, has launched a new direct booking engine designed to keep travelers on hotel websites. This tech aims to reduce abandonment by eliminating redirects, focusing on a cleaner, rebuilt infrastructure.
Key takeaway