Insight
IHG is leveraging Google's cloud for most of its guest data, indicating a trend towards large-scale cloud adoption for data management in the hospitality sector.
IHG Spent 8 Years Rebuilding Its Hotel Systems. Now It Says the Payoff Is Starting.
Summary
IHG invested 8 years and significant capital into rebuilding its hotel technology infrastructure, now reporting initial payoffs in franchisee margins. The overhaul includes systems from Amadeus and Revenue Analytics, and cloud hosting with Google, enabling scale in personalization and dynamic pricing for their loyalty members.
Key takeaway