Insight
Every search performed by AI agents costs travel providers money, regardless of conversion, and these searches are multiplying significantly.
The Two-Sided AI Squeeze That Only Travel Faces
Summary
AI is creating a 'two-sided squeeze' in travel, impacting both demand and supply economics. AI agents search endlessly without human limits, multiplying costs for travel providers. The 'tokenomics' of AI use is a growing concern for supply-side management.
Key takeaway