Insight
Cities can invest significant amounts ($34 million in Boulder's case) to attract major events like Sundance, which can indirectly lead to increased lodging prices.
Boulder bet $34 million to land Sundance. High lodging prices are raising concerns.
Summary
Boulder invested $34 million to host Sundance, leading to concerns about high lodging prices impacting affordability. This highlights the economic trade-offs cities face when attracting large events.
Key takeaway