Insight
Healthy annual occupancy bands vary by market type: 65-75%+ for strong urban/year-round demand, 55-65% for year-round leisure, averages in the 40s for seasonal beach/ski, and highly weekend-weighted for rural/drive-to.
Vacation Rental Occupancy: What’s a Good Rate and How to Raise Yours
Summary
US vacation rental occupancy averages 48.4%, with healthy ranges from 30s (seasonal) to 70%+ (urban). Occupancy alone is misleading; revenue per available night (RevPAR) is key. Optimize minimum stays, gap nights, and pricing curves to boost revenue, not just occupancy.
Key takeaway