Insight
A significant number of brokerages (expected at least 80% in the next few years) are undergoing digital transformation, with AI being a key component.
FirstTeam and Purlin on avoiding AI mistakes: ‘Some stuff actually creates more work’
Summary
FirstTeam Real Estate is integrating Purlin's AI OS for contract, negotiation, and communication automation. Key focus is on agent education and using AI to augment, not replace, human advisory roles for better client service and deal closing.
Key takeaway