Insight
Philadelphia's Average Daily Rate (ADR) increased by 84% for the July 4th weekend, driven by a collision of predictable anniversary demand and last-minute World Cup demand.
July 4th, the World Cup, and America’s 250th Birthday: Airbnb Prices Up 84% in Philadelphia, Falling Behind in Atlanta and Seattle
Summary
Philadelphia STRs saw 84% ADR growth for July 4th due to a World Cup match and the 250th anniversary. Demand collision requires separate pricing strategies for long-lead and last-minute bookings. Supply growth outpaced demand in Atlanta & Seattle.
Key takeaway