Insight
Since 2024, Airbnb has layered top 1%, 5%, and 10% tiers onto the Guest Favorites badge.
What Happened to Airbnb Plus? What Replaced It (2026)
Summary
Airbnb Plus, a curated, inspection-based program launched in 2018, was officially discontinued in November 2023. Its data-driven replacement, Guest Favorites, badges the top 2 million listings daily based on high ratings and reliability, offering a scalable quality signal for hosts.
Key takeaway