Insight
Demand for short-term rentals was strongest across south-west London, including Wimbledon, Richmond, Chelsea, Kensington, Fulham, and Wandsworth.
Wimbledon drives 30% increase in London short-term rental demand
Summary
Wimbledon drove a 30% booking increase for London STRs last year, with ADR rising 23% to £433. Professionals managed homes saw strong demand, with one host earning £7,300+. Demand peaked in SW London.
Key takeaway