MGM Resorts Looks to Luxury and ‘Live Tourism’ Given Tourist Shortfall

Skift·Published Jul 30, 2026·Pricing & Profitability·Las Vegas
MGM Resorts Looks to Luxury and ‘Live Tourism’ Given Tourist Shortfall
Summary

MGM Resorts sees strong performance in Las Vegas's luxury segment while mid-priced rooms and value customers remain challenged. Strip-wide occupancy was flat at 93%, but ADR fell 4%. This indicates a bifurcated market, impacting hosts targeting different guest types.

Key takeaway
Insight

MGM Resorts is observing significant strength in the luxury segment of the Las Vegas market, while mid-priced and lower-end properties remain challenged.

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