Insight
The Home Platform's reverse prospecting function allows agents to see the search parameters of other agents' buyer clients, enabling more targeted outreach for listings.
How Compass used technology to chart its course to the top
Summary
Compass is rolling out its proprietary "Home Platform" to more agents following its acquisition of Anywhere Real Estate. The platform integrates AI tools and offers features like reverse prospecting and customer dashboards. This tech consolidation aims to boost productivity and client experience.
Key takeaway