AI is revolutionizing real estate presentations, making them polished but less indicative of agent expertise. Hosts should focus on an agent's ability to defend pricing, identify the ideal buyer, and adapt strategies, rather than just relying on AI-generated materials. This shift requires deeper questioning from sellers.
Sellers should ask agents to explain and defend the thinking behind their presentations, specifically regarding pricing, comparable sales selection, and understanding what makes certain properties more attractive to buyers.
Medium impact · low effort