Insight
Distressed mid-market hotels (Novotel, Holiday Inn tier) are becoming acquisition targets for brands looking to expand.
Can’t Afford Hoxton or Moxy? Generator’s New CEO Says: We’re Premium Too
Summary
European hostel brand Generator plans to double its footprint by acquiring distressed mid-market hotels like Novotel and Holiday Inn. This trend highlights a shift in the accommodation market, with opportunities to acquire properties that can be converted to accommodate multiple guests per room.
Key takeaway