Insight
Rising global temperatures and persistent heatwaves are pushing travelers to seek cooler climates within Europe or criticize destinations without AC.
Hotels Must Balance Comfort and Climate Goals As Guests Demand AC
Summary
European STRs and hotels face guest backlash for lacking AC as heatwaves persist. AC penetration is low (20%) vs. US/Japan (90%), creating demand for HVAC solutions and impacting tourism.
Key takeaway