Insight
Available STR listings in Europe increased by 1.9% to 4.18 million in July 2026, and demand nights rose by 0.8% to 61.68 million.
European STR rates drive RevPAR in July, says AirDNA
Summary
European STR RevPAR rose 7.7% in July 2026, driven by an 8.2% ADR increase to €159.20, despite a slight occupancy dip. Stronger shoulder-season bookings for September and October indicate sustained demand, with forward ADR pacing higher.
Key takeaway