Insight
IHG is redesigning a package of services for franchisees, including field marketing, digital support, web design, training, and group booking services, to reduce costs.
While Rivals Cut Fees, IHG Takes a Different Route on Owner Economics
Summary
IHG is changing its franchisee economics by offering a package of outsourced services like marketing and web design. This move aims to save hotels money and differentiate from competitors cutting fees, with a pilot program already saving costs.
Key takeaway