Insight
More than nine in 10 (92%) travellers consider official quality ratings or user reviews before booking accommodation, with six in 10 taking both into account.
North of England ranks popular destination for UK staycations
Summary
UK staycation trends for 2026 show the North of England as the top destination, attracting 45% of travelers. Many Britons plan more frequent, shorter UK trips, prioritizing better accommodation and dining.
Key takeaway