UK short-term rental rates rise as late-summer occupancy softens

ShortTermRentalz·Published Aug 7, 2026·Pricing & Profitability
Summary

UK STRs see rising ADR for August/September, up 3-5%, but occupancy lags by 5%. RevPAR is down 1-2% year-on-year. Direct bookings lead in reservations (58%) and revenue (66%). Property managers must adapt to split booking windows.

Key takeaway
Insight

Revenue Per Available Rental (RevPAR) was pacing 2% lower in August and 1% lower in September in the UK compared to last year.

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Curated byLearn STR by GoStudioM·Summary synthesized by AI · sourced from ShortTermRentalz