Insight
The new Viator terms clarify that Viator and its partners have autonomy over the final Retail Price displayed to consumers.
Viator’s Updated Operator Agreement Formalizes a Power Shift in Experiences Pricing: Scoop
Summary
Viator's updated supplier agreement grants channel partners like Airbnb the authority to set retail pricing for experiences. This shift formalizes pricing control, potentially enabling partners to use tours for discounting or as loss leaders, and includes changes to insurance and fee transparency.
Key takeaway