Insight
Real Brokerage CEO Tamir Poleg believes AI should be used to improve transactions and create better experiences for agents and consumers, not to remove agents.
A search for a home in France shaped Real Brokerage CEO Tamir Poleg’s view on listing fragmentation
Summary
Real Brokerage CEO Tamir Poleg's frustrating home search in France highlighted U.S. listing fragmentation concerns. He emphasizes AI's role in enhancing agent capabilities, not replacing them, to improve consumer experience. The company is preparing to acquire RE/MAX.
Key takeaway