30 Smart Ways to Market Your Airbnb Online (Without Paying For Ads)
Summary
This article provides 30 actionable, free marketing tips for Airbnb hosts to increase bookings without spending money on ads. It emphasizes leveraging social media, creating engaging content, and building relationships with local businesses to reach potential guests. Hosts should focus on video content, optimize their listings for search, and use emotional calls to action to drive engagement and bookings.
Key Insights
- •Nighttime content (hot tubs, LED lights, fire pits) performs well because it feels magical and emotional, which helps sell stays.
- •Prioritize video over photos as video content (Reels and TikToks) bring more reach and visibility.
Action Items
- ✓Prioritize video content (Reels and TikToks) over photos, focusing on creating engaging content.Effort: mediumImpact: high
- ✓Use Instagram Trial Reels to reach non-followers and double your exposure.Effort: lowImpact: medium
- ✓Use Meta Business Suite or TikTok Business Center if you're going to run ads to avoid weak targeting, fewer tools, and extra fees.Effort: lowImpact: medium
Tools & Resources
- →ManyChat: Use ManyChat to create keyword automations
- →Buffer, Hootsuite, Meta Planner: Use Buffer, Hootsuite, or Meta Planner to schedule content.
Common Mistakes
- ⚠Don't run paid ads until you have organic hits.
- ⚠Don't wing paid ads; hire a consultant to avoid rookie mistakes.
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