32.5% of 2025 Airbnb Market Searches Focused in Just 3 US States: Chalet Data Reveals Sun Belt's Enduring Pull - TMX Newsfile

Vacation Rental Market
Published: December 29, 2025
Pricing & Profitability

Summary

Data from Chalet reveals that 32.5% of Airbnb market searches in 2025 were concentrated in just three US states, highlighting the continued popularity of the Sun Belt. This information is crucial for hosts as it indicates where demand is strong and may influence investment and pricing strategies. Consider focusing your listings in high-demand areas, or adjusting pricing to capture increased demand.

Key Insights

  • 32.5% of 2025 Airbnb market searches were focused in just 3 US states.

Action Items

  • Consider analyzing market data for the Sun Belt region to optimize pricing and occupancy.
    Effort: low
    Impact: medium
  • Evaluate your listings' performance relative to Sun Belt trends.
    Effort: low
    Impact: medium

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