Marriott announces coming AI integrations for Bonvoy mobile app
Summary
Marriott plans to integrate natural language search into its Bonvoy platform, allowing guests to describe desired amenities rather than specific property names. The company will invest $1 billion in 2026, with 40% dedicated to digital transformation. This aims to improve the guest experience and help travelers find suitable properties more easily.
Key Insights
- •Marriott will invest approximately $1 billion in 2026, with 40% allocated to digital technology transformation and corporate systems modernisation.
- •The natural language search function is designed to address limitations of traditional search by allowing customers to describe desired attributes and amenities.
Action Items
- ✓Consider how you can better understand and utilize your guest's 'must have' list. Use this information to tailor your listing and improve your direct booking strategy.Effort: lowImpact: medium
Tools & Resources
- →Bonvoy: Marriott's Bonvoy platform is mentioned.(marriott.com/bonvoy)
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