Mastering Miami: Your Guide to Hosting During the 2026 World Cup

PriceLabs
Published: February 12, 2026
Pricing & Profitability

Summary

Miami STR hosts preparing for the 2026 World Cup can expect significant demand surges, with a 128% spike in occupancy immediately after the group stage draw. Dynamic pricing is crucial, as manual pricing can lead to missed opportunities. Automation tools, like PriceLabs, are essential for optimizing rates and maximizing earnings during the event.

Key Insights

  • There was a 128% spike in occupancy immediately after the 2026 World Cup group stage draw.
  • The Average Daily Rate (ADR) for match dates has already increased by 30% compared to the same period last year.

Action Items

  • Open your calendar early to capture international bookings for specific match dates.
    Effort: low
    Impact: medium
  • Implement dynamic pricing for your property using PriceLabs.
    Effort: medium
    Impact: high

Tools & Resources

  • PriceLabs: Systems like PriceLabs analyze millions of listings daily to track demand.

Common Mistakes

  • Manual pricing often leads to missed opportunities.

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