EP216: This Week in the World of Airbnb
Summary
This article from Get Paid For Your Pad discusses key aspects of revenue management, CEO focus, and STR pricing strategies. Hosts can improve profitability by focusing on pricing routines, understanding booking signals, and avoiding common pitfalls in operations and leadership. The article also touches on FIFA World Cup revenue opportunities.
Key Insights
- •The FIFA World Cup group stage schedule release reveals potential for ADR spikes in certain cities, with some cities (like Kansas City, Boston, Seattle, and Philadelphia) potentially outperforming larger cities.
- •The article highlights that STR pricing is dramatically harder than hotel pricing due to product uniqueness, booking windows, and operational constraints.
- •Early bookings can indicate underpricing or upcoming events, and consistent routines matter more than any single pricing rule.
Action Items
- ✓Hosts should implement a scheduled revenue management routine, reviewing bookings daily and weekly to identify pricing and demand signals.Effort: mediumImpact: medium
- ✓Hosts should prepare for potential booking surges related to the FIFA World Cup, considering cities, matchups, and dates that may drive the strongest ADR lift.Effort: mediumImpact: medium
Tools & Resources
- →Freewyld Foundry: Learn more about Freewyld Foundry
Watch Out For
- ⚠Hosts can make a mistake when trying to fill early rather than letting demand mature during events such as the FIFA World Cup.
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