4 Metrics I Use to Analyze a Market
Summary
This article from BiggerPockets discusses four key metrics for evaluating a market's potential for real estate investment, including employment statistics, demographics, tenant credit quality, and rent trends. Hosts can use these metrics, often found via tools like WDSuite, to assess market strength and make data-informed decisions about their STR investments.
Key Insights
- •Macroeconomic indicators, such as job growth and unemployment rates, are directly tied to rental demand and tenant stability.
- •Tenant credit scores and delinquency rates help assess the financial stability of potential renters; scores above 650 and low delinquency rates indicate a strong market.
- •Rent growth reflects demand and pricing power, impacting cash flow and projections. Steady or increasing rent growth indicates a strong market.
Action Items
- ✓Use tools like WDSuite or similar platforms to analyze market data, including employment trends, demographics, tenant credit quality, and rent trends, to assess the viability of your STR investment.Effort: lowImpact: medium
Tools & Resources
- →WDSuite: WDSuite from Walker & Dunlop is a free platform that lets investors analyze institutional-level data with just a few clicks.
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