Booking.com + Properly Pilot Program Announced

over 5 years agoScore: 82
Hosting Operations
Cleaning Systems
Booking.com
OTA Strategy

Summary

Booking.com has partnered with Properly in a pilot program to standardize cleaning practices for short-term rentals. This initiative aims to ensure consistent cleaning standards and address guest safety concerns, especially during the pandemic. Hosts listed on Booking.com may be required to use Properly's services and checklists to meet the platform's cleaning requirements or risk listing removal.

Key Insights

  • Poorly performing rentals on Booking.com will be required to use the Properly app and checklist to perform their next turnover.

Action Items

  • Hosts should review the cleaning standards of each platform they use, particularly Booking.com, and make sure their cleaning practices align with the requirements.
    Effort: low
    Impact: medium

Tools & Resources

  • Properly: Properly provides a cleaning checklist and remote inspection team.

Watch Out For

  • Failing to meet Booking.com's cleaning standards can result in removal from the platform.

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