Jeff Hurst on Why Midterm Rentals Are Gaining Ground in a Mature STR Market

VRM Intel
Published: February 12, 2026
Growth & Marketing

Summary

Jeff Hurst, CEO of Furnished Finder, explains the rise of midterm rentals (30+ day stays) in mature STR markets. He highlights differences between midterm and short-term rentals, the guest profile, operational aspects, and the investment logic. This shift provides stability, fewer turnovers, and caters to guests undergoing transitions.

Key Insights

  • Midterm rentals are becoming a significant strategy in mature STR markets.
  • Midterm rentals offer fewer turnovers compared to short-term rentals.

Action Items

  • Consider implementing midterm rental strategies to stabilize occupancy and reduce turnover in mature markets.
    Effort: medium
    Impact: medium

Tools & Resources

  • Hostfully: Streamline operations with Hostfully, offering free onboarding ($1000 value) when mentioning the Alex & Annie Podcast.(hostfully.com/influencers/alex-annie/)

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