Jeff Hurst on Why Midterm Rentals Are Gaining Ground in a Mature STR Market

VRM Intel
Published: February 12, 2026
Growth & Marketing

Summary

Jeff Hurst, CEO of Furnished Finder, explains the rise of midterm rentals (30+ day stays) in mature STR markets. He highlights differences between midterm and short-term rentals, the guest profile, operational aspects, and the investment logic. This shift provides stability, fewer turnovers, and caters to guests undergoing transitions.

Key Insights

  • Midterm rentals are becoming a significant strategy in mature STR markets.
  • Midterm rentals offer fewer turnovers compared to short-term rentals.

Action Items

  • Consider implementing midterm rental strategies to stabilize occupancy and reduce turnover in mature markets.
    Effort: medium
    Impact: medium

Tools & Resources

  • Hostfully: Streamline operations with Hostfully, offering free onboarding ($1000 value) when mentioning the Alex & Annie Podcast.(hostfully.com/influencers/alex-annie/)

Related Videos

More from Growth & Marketing

Airbnb and Duolingo team up to inspire Gen Z language travel - Airbnb Newsroom

Airbnb and Duolingo are teaming up to promote language travel for Gen Z. This initiative aims to inspire younger generations to explore new cultures through language learning and travel, leveraging the platforms' combined reach. The partnership could boost bookings in various destinations.

about 18 hours ago75
News article thumbnail
How Meta’s New AI Model Could Change Travel

Meta's new AI model, Muse Spark, could revolutionize how travelers discover and plan trips, potentially integrating social history with real-time visual context. Rolling out across Meta platforms like Facebook and Instagram, this could significantly impact travel discovery. Hosts should consider how this evolving technology might influence guest behavior and booking decisions.

1 day ago75
Vacarya Reaches 400 Short-Term Rental Properties Across North America - MetroWest Daily News

Vacarya, a short-term rental management company, has expanded its portfolio to 400 properties across North America. This signifies growth in the STR market and demonstrates increasing demand for professional management services. Hosts can consider using professional management as they grow their portfolios.

1 day ago75

Curated by Learn STR by GoStudioM