- Home
- /
- News
- /
- March 2024
- /
- How VRBO’s 2024 Premier Host Program Updates Impact Vacation Rental Managers - RSU by PriceLabs
How VRBO’s 2024 Premier Host Program Updates Impact Vacation Rental Managers - RSU by PriceLabs
Summary
VRBO's Premier Host Program is evolving, and this article by PriceLabs explores the key updates and their impact on vacation rental managers. Understanding these changes is crucial for maximizing visibility and revenue on the platform. Key aspects include updated performance metrics and potential impacts on pricing strategies.
Key Insights
- •The article discusses the impact of VRBO Premier Host Program updates, implying changes in criteria for achieving Premier Host status and its potential effect on listing visibility.
- •Changes to the Premier Host Program often influence pricing strategies as Premier Hosts may receive preferential treatment in search rankings, affecting ADR and occupancy rates.
Action Items
- ✓Review your VRBO listing performance against the new Premier Host criteria. Identify areas needing improvement to maintain or achieve Premier Host status.Effort: lowImpact: medium
- ✓Analyze how updates to VRBO Premier Host Program affects your dynamic pricing strategy and occupancy rates. Adjust your pricing accordingly.Effort: mediumImpact: medium
Tools & Resources
- →PriceLabs: The article is written by PriceLabs.
Related Videos
More from Growth & Marketing

The travel industry is facing fragmentation due to tech companies building their own AI-powered travel planning systems. Amazon's Alexa, Meta's new AI model, and Google's Gemini are all entering the space, but their lack of a unified playbook means distribution and visibility for OTAs will be challenging. Hosts should stay informed on how this impacts OTA partnerships.
Vrbo shifts its advertising strategy, moving away from direct competition with Airbnb and focusing on aspirational content and guest expectations. The platform's new tagline, "If you know, you Vrbo," targets a pre-sold audience. Hosts should focus on high-quality visuals and consistent presentation to align with Vrbo's evolving marketing.
Samsung browser users can now access Airbnb listings directly through the browser. This update streamlines the booking process for Samsung users, potentially increasing visibility for hosts. This integration provides a more seamless experience for guests browsing and booking accommodations.
Curated by Learn STR by GoStudioM


