The 4 Non-Negotiables of STR Success in 2025
Summary
This article discusses the four non-negotiables for STR success in 2025: Brand & Product, Unreasonable Hospitality, Revenue Mastery, and Operational Excellence. Hosts should focus on these areas to improve guest experience, increase profitability, and scale their businesses effectively.
Key Insights
- •The four non-negotiables for STR success are: Brand & Product, Unreasonable Hospitality, Revenue Mastery, and Operational Excellence.
- •Focusing on these pillars can create a differentiated guest experience, improve profitability, and scale with confidence.
Action Items
- ✓Consider applying for a free Revenue Review to assess your portfolio.Effort: lowImpact: medium
Tools & Resources
- →FreeWild Foundry Revenue Review: Apply for a free Revenue Review at freewyldfoundry.com.
Related News
User Profile: Mountainside Treasures
This article shares the experiences of an STR host who has grown their business from a single condo to nearly 30 properties, highlighting the importance of guest service and the use of OwnerRez. The host emphasizes that delivering a good guest experience is a key factor for success, and struggles with the power of OTAs and challenging guests. Consider OwnerRez as a key tool for managing your properties.
Owner Statements 2.0: Faster, Clearer and Built for Growing Portfolios
Lodgify has released Owner Statements 2.0, promising faster and clearer reporting for property managers. This update aims to cut down manual work and improve the quality of reports shared with owners.
Financial firms face rising cyber risks, data challenges
This article discusses rising cyber risks and data challenges in the financial services industry, including fraud prevention using AI. While not directly about STRs, it highlights the importance of data quality, which directly impacts the effective use of AI for risk management and decision-making for STRs.

Booking.com Refunds Policy: Process and Ts & Cs Explained
This article from iGMS explains Booking.com's refund policies and cancellation options for hosts. It highlights the importance of choosing a cancellation policy that balances flexibility to attract bookings with financial considerations, and encourages hosts to experiment with different policies and rates to find the ideal balance.