Key Data and BookingsCloud Announce Direct Revenue Partnership
Summary
Key Data and BookingsCloud have partnered to boost direct bookings through automated performance marketing, potentially yielding 8-18x returns on ad spend. This partnership addresses rising acquisition costs by combining market insights with unit-level ad delivery, offering smaller and mid-sized managers enterprise-level tools and direct revenue solutions.
Key Insights
- •Smaller and mid-sized managers have historically lacked access to an always-on performance infrastructure common in hotel groups and larger brands.
- •Early shared-client data suggests reported returns between eight and eighteen times return on ad spend (ROAS).
Action Items
- ✓Managers interested in exploring the platform can request a demonstration through BookingsCloud.Effort: lowImpact: medium
Tools & Resources
- →Key Data: The platform integrates PMS data, Google Analytics, and Key Data inputs.(https://www.keydatadashboard.com/blog/key-data-x-bookingscloud-a-new-partnership-driving-direct-revenue-for-vacation-rental-managers)
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