America Off-the-Map: The Rural Destinations You Haven’t Heard Of Yet
Summary
Airbnb unveils its 'America Off-the-Map' list, highlighting rural destinations with significant potential for short-term rental hosts. Data shows 86% of travelers are interested in rural getaways, with 63% of US Census tracts hosting Airbnb listings but no hotels. Hosts in these areas earned $9.9B in 2025, underscoring the vital role of STRs in spreading tourism benefits.
Key Insights
- •86% of travelers are interested in rural getaways.
- •In 2025, Airbnb hosts collectively earned over $9.9B in areas with no hotels – nearly 40% of all US host earnings.
- •63% of US Census tracts are home to active Airbnb listings but no hotels.
Action Items
- ✓Consider researching and potentially listing properties in the 'America Off-the-Map' destinations to capitalize on rising demand and potentially lower competition.Effort: mediumImpact: medium
Tools & Resources
- →America Off-the-Map list: See the full list here.
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Curated by Learn STR by GoStudioM