Insight
Midscale segments proved more resilient when overall demand softened early in the year.
Mexico’s Posadas Had Gone Too Luxury. Its Next Deals Will Even the Split.
Summary
Hotel group Posadas is shifting strategy from luxury-heavy to a 50/50 split between luxury and midscale deals. This pivot follows a period where luxury demand outpaced midscale, but midscale proved more resilient when demand softened. A revitalized, cost-effective Fiesta brand is being pushed.
Key takeaway