EP140: This Week in the World of Airbnb
Summary
This episode of Get Paid For Your Pad discusses Airbnb's efforts to partner with cities and diversify its offerings. It also features insights on revenue management, emphasizing the importance of scheduled pricing routines, understanding booking signals, and adapting to operational constraints.
Key Insights
- •Airbnb is partnering with the city of San Francisco to help combat homelessness.
- •Small daily price changes can increase exposure on OTAs.
- •800 Experiences are available to book (up 60% since November).
- •59% of bookings in San Francisco were made by locals.
- •The Airbnb Trips product is part of the company's effort to diversify its offerings.
- •Revenue management must be scheduled, not reactive.
Action Items
- ✓Review every booking to reveal pricing and demand signals.Effort: lowImpact: medium
- ✓Pay attention to booking windows and pacing analysis.Effort: lowImpact: medium
- ✓Implement a daily and weekly pricing routine.Effort: lowImpact: high
Tools & Resources
- →Freewyld Foundry: Freewyld Foundry provides revenue management solutions.
- →Aviva IQ: Aviva IQ, which automates messages to your Airbnb guests.
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