RateGain to Combine Sojern and Adara Under Single Brand — Exclusive
Summary
RateGain merges Sojern and Adara, aiming to leverage data on travel planning and booking for advertising and direct booking solutions. This consolidation suggests a growing importance of travel data in the STR landscape and the value of targeted advertising. Hosts can benefit from this evolution by understanding the role of data-driven marketing.
Key Insights
- •RateGain is combining its marketing technology acquisitions Sojern and Adara into one company operating under the Sojern brand.
Action Items
- ✓Consider the growing importance of data-driven marketing and evaluate current advertising strategies.Effort: lowImpact: medium
Tools & Resources
- →Sojern: The article mentions RateGain combining Sojern and Adara. It's a marketing platform.
Common Mistakes
- ⚠Failing to adapt to data-driven marketing and target advertising strategies could mean losing bookings to competitors using these techniques.
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