Google Tests Ad Formats That Push Attractions Bookings: Scoop
Summary
Google is testing new ad formats that directly integrate booking modules for attractions like Disneyland and Universal Orlando. This could lead to increased visibility and potential bookings for experiences platforms, impacting how guests find things to do near your rentals.
Key Insights
- •Google is inserting sponsored links from multiple experiences platforms into a booking module when users search for attractions, such as Disneyland.
Action Items
- ✓Monitor how guests are finding local attractions and experiences near your properties. Consider updating your listing descriptions to highlight nearby attractions.Effort: lowImpact: medium
Tools & Resources
- →Headout, Trip.com, Klook: The article mentions Headout, Trip.com, and Klook as examples of booking platforms.
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