EP037: Jasper Discusses Questions from the Airbnb Academy FB group
Summary
This article discusses revenue management strategies for short-term rentals, emphasizing the importance of scheduled pricing routines, analyzing booking data, and understanding the nuances of the STR market compared to hotels. Hosts should implement a daily and weekly pricing routine, paying close attention to booking behavior, and be prepared to adjust pricing based on demand signals.
Key Insights
- •Weekends require different attention than weekdays.
- •Early bookings can indicate underpricing or upcoming events.
- •Revenue management must be scheduled, not reactive.
Action Items
- ✓Review every booking to reveal pricing and demand signals.Effort: lowImpact: medium
- ✓Make small daily price changes to increase exposure on OTAs.Effort: lowImpact: medium
- ✓Spot mistakes in minimum stays and pricing settings.Effort: lowImpact: medium
Tools & Resources
- →Freewyld Foundry: Learn more about Freewyld Foundry
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