Insight
As hotel franchise contracts begin to expire, owners are evaluating the return on investment for their fees and some are choosing not to renew.
Going it Alone: Why Hotel Owners Are Dropping The Big Brands
Summary
Hotel owners are reconsidering franchise agreements as they expire, questioning the value received for fees. One owner found brand cachet diminished and booking systems replicable, suggesting a shift towards independent operation as contracts renew.
Key takeaway