Easter demand rises across Europe as travellers seek lower-cost destinations, PriceLabs data shows

ShortTermRentalz
Published: March 25, 2026
Pricing & Profitability

Summary

PriceLabs data reveals that Easter demand for short-term rentals is rising across Europe, with travelers opting for more affordable destinations. Strong growth was noted in Eastern and Southern Europe, like Krakow and Athens. While average daily rates are up, cities like London remain the most expensive for Easter weekend.

Key Insights

  • Easter travel demand has increased across 18 of 22 European destinations analyzed by PriceLabs.
  • Eastern European cities offer some of the lowest average rates, including Krakow and Budapest.
  • Average daily rates have risen across all markets, with the largest increases in Prague and Paris.

Action Items

  • Consider dynamic pricing strategies and adjusting rates based on regional demand and affordability factors.
    Effort: medium
    Impact: medium

Tools & Resources

  • PriceLabs: The data is from PriceLabs.

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