EP064: w/ Ian McHenry from Beyond Pricing
Summary
This article is a transcript from the Get Paid For Your Pad podcast discussing revenue management strategies for STR hosts. It highlights the importance of consistent pricing routines, analyzing booking behavior, and understanding the differences between hotel and STR revenue management. Hosts should prioritize daily and weekly pricing reviews and understand the impact of factors like booking windows and operational constraints on their pricing decisions.
Key Insights
- •The article emphasizes that the biggest revenue mistake most STR operators make isn’t their pricing tool… but the lack of a daily and weekly pricing routine.
- •Booking windows, guest behavior, and operational realities create a completely different pricing landscape for STRs compared to hotels.
Action Items
- ✓Review bookings daily to understand pricing and demand signals.Effort: lowImpact: medium
- ✓Make small daily price changes to increase exposure on OTAs.Effort: lowImpact: medium
Tools & Resources
- →Freewyld Foundry: Learn more about Freewyld Foundry → https://www.freewyldfoundry.com
Watch Out For
- ⚠Most hosts underperform not because they lack tools, but because they don’t know what to look at, when to look at it, or how to interpret booking behavior once it shows up.
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