Will 2024 be another 2023 in the STR industry?
Summary
This article discusses revenue management strategies for short-term rentals, highlighting the importance of understanding booking data and setting optimal pricing. It also offers a free revenue management training session. Hosts should focus on detailed booking data and the dynamics of booking windows to improve pricing.
Key Insights
- •The industry saw an increase in demand in 2023, but an oversupply led to decreased occupancy rates. For 2024, we're looking at a balanced growth in supply and demand, with slight increases in average daily rates and revenue per available room.
- •Knowing the booking lead times and trends – whether guests book in advance or closer to their stay – is critical for setting optimal pricing strategies.
Action Items
- ✓Understand detailed booking data for effective revenue management.Effort: mediumImpact: medium
Tools & Resources
- →Get Paid for Your Pad webinar: Free, detailed training session on revenue management.
- →AirDNA, KeyData: Market data and forecasts presented by AirDNA and KeyData.
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