EP013: Airbnb Superhost Kimberley Barker Nightingale From Buffalo, New York
Summary
This article discusses revenue management strategies for short-term rentals, emphasizing the importance of a structured approach, analyzing booking data, and making informed pricing decisions. Hosts can benefit by reviewing their pricing routines, understanding booking signals, and making small, consistent price adjustments. A free revenue review is offered to assess potential revenue losses.
Key Insights
- •Small daily price changes can increase exposure on OTAs.
- •Early bookings can indicate underpricing or upcoming events.
- •Most STR operators underperform not because they lack tools, but because they don’t know what to look at, when to look at it, or how to interpret booking behavior once it shows up.
Action Items
- ✓Review every booking to reveal pricing and demand signals.Effort: lowImpact: medium
- ✓Review pacing on a weekly basis using Market Penetration Index (MPI).Effort: lowImpact: medium
- ✓Spot mistakes in minimum stays and pricing settings.Effort: lowImpact: medium
Tools & Resources
- →Freewyld Foundry: Learn more about Freewyld Foundry
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