EP107: Tips from Airbnb Superhost Hao Tran
Summary
This article discusses revenue management strategies for short-term rentals, emphasizing the importance of scheduled pricing routines, analyzing booking behavior, and understanding factors like booking windows and last-minute adjustments. Hosts should implement a daily and weekly pricing review process to optimize revenue. It also covers CEO-level time management for STR businesses and highlights how STR pricing is more complex than hotel pricing.
Key Insights
- •Smaller markets may see ADR spikes (Average Daily Rate) during events like the FIFA World Cup and may outperform larger cities that have significant hotel supply.
- •STR pricing is dramatically harder than hotel pricing due to factors like product uniqueness (every listing is like a "mini hotel"), booking windows, guest behavior, and operational constraints.
- •Early bookings can indicate underpricing or upcoming events. Last-minute inventory reveals demand and visibility, and weekends require different attention than weekdays. Small daily price changes can increase exposure on OTAs.
Action Items
- ✓Review every booking to reveal pricing and demand signals. Make sure to schedule revenue management routines, not reactive ones.Effort: lowImpact: medium
- ✓Consider preparing for the booking surge from events like the FIFA World Cup. Analyze cities and matchups that will generate the most demand and ADR lift.Effort: mediumImpact: high
Tools & Resources
- →Freewyld Foundry: Learn more about Freewyld Foundry
- →Freewyld Foundry: Get a Free Revenue Review from Freewyld Foundry.
Watch Out For
- ⚠A common mistake is trying to fill early rather than letting demand mature during events.
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