Insight
The travel industry needs to shift from closed ecosystems curated by individual brands towards an open model where providers cooperate on shared foundations like identity, data standards, and interoperability.
Skift Global Forum Preview: Amadeus’s President of Travel on Why the Traveler, Not the Platform, Should Hold the Controls
Summary
Amadeus's President advocates for an open travel ecosystem where the traveler is in control, emphasizing shared foundations like identity and data standards. This contrasts with closed ecosystems, aiming to increase choice, transparency, and seamless experiences for travelers.
Key takeaway