Andrew Fenner urges sector to “use its voice” as he departs STAA role
Summary
Andrew Fenner, outgoing STAA chief executive, urges the UK short-term rental sector to unite and confidently promote its contributions to the visitor economy. He emphasizes the importance of collaboration, positive communication, and acting as ambassadors for the industry within local communities to further its growth and influence. The STAA's success is highlighted, along with the need for organizations to cooperate instead of compete.
Key Insights
- •The UK short-term rental sector is more professional, influential, and important to the visitor economy than ever before.
- •The STAA conference (Short Stay Summit) has more than doubled its visitor numbers in the last three years.
Action Items
- ✓Speak positively and confidently about the benefits short-term rental tourism brings.Effort: lowImpact: medium
- ✓For associations: cooperate, do not compete.Effort: lowImpact: medium
- ✓Be ambassadors for the industry in your communities and explain clearly how your business supports local areas, local jobs, and local services.Effort: lowImpact: medium
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