EP097: Airbnb Regulation in San Francisco Explained with Bruce Bennet
Summary
This article discusses various strategies for STR revenue management, focusing on daily and weekly pricing routines, booking analysis, and the impact of the FIFA World Cup on demand. Hosts should implement scheduled revenue management practices and analyze booking data to optimize pricing and capitalize on events like the World Cup.
Key Insights
- •Smaller markets like Kansas City, Boston, Seattle and Philadelphia may outperform larger cities during the FIFA World Cup.
- •Countries such as Germany, Brazil, Spain, England and Argentina drive heavy international travel.
- •STR pricing is dramatically harder than hotel pricing due to product uniqueness, booking windows, and operational constraints.
Action Items
- ✓Review every booking to reveal pricing and demand signals and spot mistakes in minimum stays and pricing settings.Effort: lowImpact: medium
- ✓Prepare for the booking surge that will play out over the coming months related to the FIFA World Cup, especially in smaller cities.Effort: mediumImpact: high
Tools & Resources
- →Freewyld Foundry: Learn more about Freewyld Foundry.
Watch Out For
- ⚠Hosts make a pricing mistake when they try to fill early instead of letting demand mature during the FIFA World Cup.
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