Insight
Accor CEO Sébastien Bazin's rule for big decisions is to start with gut, then heart, then brain, with data nourishing instinct, not replacing it.
Skift Global Forum Preview: Accor CEO on Why Data is Essential, but Instinct Matters Most
Summary
Accor CEO Bazin emphasizes blending data with human instinct for hospitality decisions. He believes AI will personalize travel, but the human connection remains paramount, especially as technology advances. This approach is vital for managing thousands of hotels.
Key takeaway