Airbnb Report Shows 9 in 10 Travelers in APAC Visiting Rural Destinations

Airbnb Newsroom
Published: February 26, 2026
Growth & Marketing

Summary

Airbnb's report reveals a surge in travelers choosing rural destinations in Asia Pacific, with 89% visiting non-urban areas. This trend reflects a desire for authentic experiences and deeper cultural connections, leading to low double-digit year-on-year growth in nights stayed. Hosts in these areas benefit economically from increased tourism.

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