Airbnb courts digital nomads as it continues push for long-term stays - PhocusWire
Summary
This article discusses Airbnb's focus on attracting digital nomads and promoting longer-term stays. Hosts should consider how this shift in the market might impact their strategies for pricing and marketing, and review their listing to reflect a longer stay focus.
Key Insights
- •Airbnb is focusing on attracting digital nomads and promoting long-term stays.
Action Items
- ✓Review listings to appeal to digital nomads (e.g., mention work-friendly amenities).Effort: lowImpact: medium
- ✓Hosts should consider adjusting their pricing strategies to accommodate longer stays.Effort: mediumImpact: medium
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