Expedia’s B2B Surge Buys Time for Vrbo and Hotels.com
Summary
Expedia's B2B travel technology business is thriving, overshadowing slower growth for consumer brands like Vrbo and Hotels.com. Vrbo and Hotels.com have returned to growth, showing that sharper brand positioning and product improvements are working. This shift underscores the importance of diverse revenue streams in the short-term rental market.
Key Insights
- •Expedia's B2B business has surged with a 24% increase in revenue.
- •Vrbo and Hotels.com have shown growth after implementing new brand positioning and product improvements.
Action Items
- ✓Analyze your current brand positioning and product offerings on Vrbo and Hotels.com, and identify areas for improvement. Consider how you can use new product features to increase your bookings.Effort: mediumImpact: medium
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